Why SEO Is Still Important In 2022
Search engine optimization (SEO) is one of those things that so-called digital marketing experts like to proclaim is dead from time to time. But the truth is, they couldn’t be more wrong.
What’s dead is the fact that the tactics used twenty years ago, ten years ago and sometimes even only one year ago are dead and should be buried.
The SEO landscape is constantly evolving, making it a little tricky for those who aren’t in the thick of it to stay up to date all the time. However, ensuring that your website is properly optimized to get the most organic traffic to it as possible is still very relevant and highly important for any brand in 2022. Here’s why:
It’s The Only Way To Get Organic Traffic To Your Website
So what? There’s always paid traffic from search and display adverts, as well as promotions on social media to get traffic to your website. That’s only part of the battle and you’ll end up using a lot of your advertising budget keeping your paid traffic up if that’s all you rely on.
Organic traffic to your website is highly targeted – the people who click on your website from the search engine results pages are looking for what you’re offering. There is also a massive trust factor involved in organic rankings. People tend to trust websites that appear on the first page of Google organically over those that have paid to be there.
This trust simply can’t be bought, but it can be built through a proper SEO strategy.
The User Experience On Your Website Will Be Better
Last year, Google announced a major update in the way they rank websites. The user experience has now become a big focus for them. This means that a properly optimized website in 2022 will offer a great experience to the user, ensuring that the website converts more visitors and keeps them coming back for more. No matter what kind of traffic you’re after, that’s a win for your website and your brand.
According to that update from Google, they are focusing on what they call the Core Web Vitals. These are all about the load speed of the page. The main three factors look at how long it takes for the browser to respond to a user clicking on a link for your website, how long it takes for the largest piece of content to load on the page, and whether or not any layout shifts happen as the page loads. All of these can negatively impact your ranking and your user experience if they take too long.
Your Competitors Are Doing It
Sure, you don’t always want to do exactly what your competitors are doing. However, when it comes to SEO, you want to ensure that you are at least competing in the same playing field as them. If you’re only focusing on paid traffic or direct traffic, and your competitors are focusing on organic traffic as well, then they’re capturing users that your efforts just can’t.
SEO is all about gaining traction, building an audience, and reaching new people online. It’s an ongoing process that builds trust between your website, the search engines, and your target audience. You don’t want to end up with your competitors gaining that trust and you miss out. The key is to keep going with your optimization efforts, stay up to date with trends in the search community, and monitor your results – making tweaks and changes as necessary.
You can’t stay stagnant in your SEO, you must keep going and that’s exactly where Let’s Go Media can help: hello@letsgomedia.io or for easy Whatsapp communication: +27 83 9555 891
If you’re wondering what our SEO services can do for you, check out our latest case study here!