Established in 1981, Potchefstroom Academy has made a name for itself as a leading higher education provider.
In 2003, the academy acquired SAAHST and expanded its offering to include expert training in business management studies, cosmetology, hairdressing and nail technology. Offering both short and long career-focused courses, the academy has won numerous awards in its more than 40 years of operation.
To boost their digital presence, Potchefstroom Academy approached Let’s Go Media. We assessed their digital marketing needs and focused on tweaking all their onsite SEO elements to boost organic traffic.
We set up an effective Google ads campaign that targeted short course and full time course registration and ensured that technically, the Potch Academy site was optimized for both paid and organic search.
Over the course of a year we have delivered thousands of course enquires with an exceptional conversion rate for organic and paid search campaigns. Let’s take a look at the results: