Why Your Business Needs Local SEO
Search Engine Optimisation is a process that’s always changing. Google frequently debuts new features, updates its algorithms and upgrades its Search Engine Result Pages for local queries. This can leave business owners flustered – just as you master the current requirements, these shift, and you have to start from scratch again.
Nevertheless, it’s essential for your company’s success that you’ve got a handle on local SEO. There’s no other way for potential customers in your area to find you online. With our ever-increasing reliance on the internet, maintaining a steady presence on the web is something no business can afford to ignore anymore.
Local SEO Explained
Local SEO is the process that ensures that your business comes up in Google searches related to the area you’re based in. It’s incredibly effective in terms of marketing as it allows you to promote your products and services to customers in search of what you offer.
It provides major opportunities for your company to stay a step ahead of the competition. This is how you dominate social media networks, searches where you’re based, map information, and directories.
Who Local SEO Benefits Most
Local SEO is crucial for all business owners. It will maximise your potential revenue if:
- You’re situated in an area relevant to the potential client’s search.
- You specialise in specific locations.
- You own a small business, local company, or a franchise.
- You’re trying to boost leads, sales, and traffic inside particular designated market areas.
- You need to bolster your listings across multiple internet-based platforms.
What Local SEO Delivers
As a business owner, you’re aware that there are users who don’t know about what you offer, but that are nonetheless looking for your products and services. A huge percentage of Google searches have local intent, and local SEO optimisation means that your company is what potential clients will find at the moment they need it.
You’ll find that your site’s rankings will drastically improve after you initiate a successful local SEO optimisation campaign, with conversion levels dramatically increasing. Your expanded online visibility will bring new customers to your business, and you’ll be able to outrank competitors in the same area.
To put it plainly, when more people know about your brand and where to find you, you’ll see sales skyrocketing. Local, as opposed to, general SEO offers the additional benefit of making sure that people that will be able to make a vast difference to your revenue because they’re nearby, know who you are and that you can give them what they want.
Research tells us that individuals doing a local search will choose one of the first three locations listed. Only 8% further define their search to load local results. This means that, unless you’re in the top rankings, you’re simply not going to have the reach your business needs.
Local SEO optimisation will also give you that important edge over your competitors. Digital marketing is incredibly competitive these days and you’ve got to fight to stay ahead of the curve. Because so many people are unaware of this process, tapping in to it will leave the competition far behind.
Leave It to the Professionals
While you may feel like you can handle the extra load, maintaining an optimal local SEO presence is more complicated than you may imagine. Due to the search ranking factors changing so often, it’s difficult to keep abreast of all the requirements at any given moment.
Balancing this extra load along with the day-to-day tasks that you’re already in charge of can be overwhelming. This is why this work is best left to professionals who specialise in SEO.