Why You Need To Keep Updating Your Website Content
Constantly updating and improving your website’s content is crucial to your success as a business and a brand. In a nutshell, website content refers to anything on your site – the text, the images and any audio or other visual aspects.
Your content can impact search engine optimization (SEO) and the user experience (UX) dramatically. A stagnant site is one that slips in rankings and delivers a sub-par UX – something no business can afford in today’s digitally driven world.
When you update your website, you tell both the search engines and your human visitors that your brand is up to date and constantly working to stay relevant and in touch with your target audience.
What Does Updating Content Do For SEO?
SEO is the key to getting your website to rank highly on search engines when people look for your brand or a products or service that your business supplies. One of the major elements that the likes of Google and Bing look at when ranking websites is the content. Search engines want to know what the website is about and why it should be ranked.
When putting together your website content with SEO in mind, you should be using keywords that are relevant to your brand. Over time, these keywords may shift, and new keywords could become relevant. The only way to include these keywords in your website content is to rewrite the content or add in new pages with fresh content.
Another point to note is that when you refresh the content on your website, you’re giving search engines a reason to come and look at your website again – or to “crawl” it. This might encourage search engines to start ranking your website higher because you’re signalling to them that you’re active and relevant.
Google and the other search engines are also notorious for constantly updating their algorithm for ranking websites. This means that your content could suddenly become outdated or even start to negatively affect where your website ranks. It’s important to stay up to date with these changes and to ensure that your website is always optimized for the algorithm.
How Often Is Enough?
Of course, it’s one thing to say that your website needs to be update regularly – but what does that mean? Should you be making changes to the content daily, weekly, monthly, yearly?
There is no hard and fast answer to this question. A lot depends on the type of website you have, your brand, and your target audience.
For example, an eCommerce website can change daily or weekly as new products are added and old ones are removed, or you run out of stock or hold a sale on certain items. Whereas if your website is a portfolio to showcase your skills, then you probably won’t need to update the content as often. You may add in new examples of work every month, or every few months.
Your website may be completely static because you offer a set range of services and don’t change the way you do business. In these cases, you need to find ways to update the content so that your content stays fresh. You can do this with a blog where you add new posts to your website once a week, or every second week.
Major Website Overhauls
Making small changes to your website content is one thing and should be done at a frequency and consistency that works for your brand. Giving your website a complete overhaul is another thing all together and should be carefully considered.
Having a site that is responsive, mobile compatible across all devices and delivers an excellent UX will make a huge difference, not just to your search engine rankings, but to your business too.
Whether you need minor tweaks, a makeover, or a completely new website, Let’s Go Media can help. Our web development team can help you to tick all the right boxes quickly and easily, and can ensure that you keep your website up to date too – get in touch: hello@letsgomedia.io or for an instant reply, ping us on Whatsapp: +27 83 9555 891