Why Videos Are Good For Your Website – IF Done Correctly
If we’ve said it once, we’ve said it a thousand times. Video content is king right now, and it’s showing no signs of slowing down. Videos are the best way to get your message across and they really engage the viewer.
However, having videos on a website has got a bit of a bad reputation. Remember those websites with the videos that played automatically and you had to watch them before you could get into the actual website? That is how not to have video content on your website.
Videos need to be placed strategically onto a website, in a way that encourages the visitor to learn more about your brand and stay on your website longer. If done correctly, videos on your website can have immense advantages, including:
Building Trust With Your Website Visitors
Trust between a brand and its target audience has never been more important. Consumers want to feel an affinity toward a brand that they buy from. In a video, you can show off the human side of your business and your personality. This helps to build that trust.
If you use videos on your website that showcase the people who work for your brand, the consumer will immediately feel connected to your brand on a personal level. Even if your business is done entirely online and your customers basically never interact with your staff, providing this glimpse into company culture can do wonders for your brand image.
Keeping Visitors On Your Website For Longer
The goal for any brand website should be to convert visitors into customers. To do this, you need to accomplish two things: more people to your website and longer dwell times on your website.
The first one is simple – the more people who come to your website, the more chances you get to convert them into customers. It’s a numbers game.
Dwell time is how long someone stays on your website. The longer, usually the better. The more time someone spends on your website, the more they can learn about your brand, the more opportunities you get to sell to them.
Video is a brilliant way to keep people on your website for longer, while educating them about your brand and what you sell. Several studies have shown that we are generally far more inclined to watch a five-minute video than read for the same length of time.
Getting Information Across Succinctly
On the subject of keeping website visitors engaged for longer, video is a critical means of communication. Moving images and sounds are simply more engaging to most people than the written word and still pictures. And if you add subtitles, you make your video even more accessible to a larger audience. Even infographics aren’t as effective as an animated version of the exact same thing.
You can also get your point across far more succinctly in a video than in the written word. You don’t need to explain how something works or what it looks like. You can show it in a video.
This means that people on your website can get the idea immediately, and probably won’t need to get in touch with your brand to ask as many questions as they would without the videos. This means quicker sales, and less time spent on answering simple customer queries.
Make Sure You Get Your Videos Right
Of course, videos can only work for your website if they’re done well. This means ensuring that they aren’t too heavy – large files that take a long time to load or to play will be an immediate turn-off for your visitors. They also need to tell your story well.
As you can see, incorporating videos into a website is an essential part of marketing. It may require a bit of an investment, but it’s one that will pay off.
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