Why PPC Is An Important Part Of A Digital Marketing Strategy
PPC, or Pay Per Click, advertising is a critical tool that should always be part of your digital marketing strategy. This is mainly because it allows you to focus in on certain aspects of a campaign and use some precision targeting to achieve your goals.
PPC is not something that should be used in isolation. It should form part of a greater digital marketing strategy that includes search engine optimization (SEO), social media, and other organic methods of marketing online.
Let’s take a look at how PPC can help your marketing efforts and why your business needs to invest in it now:
1. Boosting Your Conversions
PPC is great for getting a leg up on the competition or to kick-start a particular campaign. If you want to promote a particular product or service to boost sales in that area of your business, or if you have a new offering that you’re launching, a targeted PPC campaign is the best way to get quick traction on it. A short, calculated campaign will allow you to reach your target audience and boost your conversion rate quickly.
If you don’t have the budget to constantly run PPC campaigns, then it’s best to focus on short and sharp campaigns that have been properly optimized. This is great for the launch of something new, for sales or special deals, and for any themed marketing such as for the festive season, summer, Valentine’s Day, and so on.
2. Building Brand Awareness
PPC isn’t just for conversions, although that is what most people think about when setting up paid campaigns. It can be used to effectively build brand awareness and can help to bolster your organic SEO efforts. If you’ve just launched a new website or a new business and you want to get it in front of people in the search engines, then you need to start with a PPC campaign.
It’s much quicker to get to the top of the search engine results pages with paid adverts than it is to get an organic ranking. By combining organic and paid tactics, you can get your website to the first page of the search engine results quickly so that brand awareness starts to build. Then, as people click through to your website from the adverts, the search engines will realize that your website is worth crawling and ranking. It’s just really important to ensure that your keywords for both your paid and organic strategies marry up, and that’s where an expert can aways help get you on track.
3. Promoting Engagement
Engagement with a brand online is one step back from a conversion, but it is equally important to building a positive name for that brand. PPC campaigns that focus on engagement can be a massive help to your overall marketing strategy and the general consensus of your brand. With this kind of campaign, you’re driving people to interact with your website or social media content with the hopes that they’ll share it and expand your reach to new people.
Examples of this kind of engagement campaign can be to get your target audience to sign up for your newsletter or to follow your brand on social media. This doesn’t lead directly to sales, but it gives you an avenue for direct marketing later on. Once people are on your mailing list, you can send them information about promotions, sales, new services or products. You’ll spend money on the campaign to gather those subscribers or followers through the PPC ads, and then you’ll have those people as a captive audience moving forward.
It’s easy to see why every business needs to include PPC in their marketing strategy and why it’s a service worthwhile investing in, but it certainly requires the help of an expert – get in touch with us to discuss how we can get your brand ranking with paid and organic strategies: hello@letsgomedia.io or for instant Whatsapp chat: +27 83 9555 891