What Goes Into A Website SEO Audit?
An audit is quite an important step in the search engine optimization (SEO) process for an existing website. You need to be able to see what is working for the site and what can be optimized to improve rankings.
This is what is usually audited by an SEO expert:
Assessing The Quality Of The Content
The content of a website is all the wording, the descriptions, the images, and the media used – essentially anything that tells the story of what the website is about. For SEO, the content needs to accurate and give a true representation of the purpose of the website. It also needs to be of a high enough quality that it will be useful to any visitors to the website. Finally, an SEO expert will look at how recent the content is. Fresh, new, and original content is always good for SEO.
A Look At On-Site Elements
Next, the audit will look at on-site or on-page elements for the website. This includes meta data, keyword use, anchor text, alt text for media, H1 and H2 headings, and so on. These details are all related to the content of the website but they’re largely the elements that the search engine crawlers will look at to determine where a web page should rank for a certain keyword.
Monitoring Off-Site SEO
Then, it’s time to look at what SEO work has been done on other websites to point back your site. This is all about the backlinks that you have. Backlinks are any links that go from one website to yours. The audit will look at how many you have, where they’re coming from and how recent the links are. You want links that come from high-authority websites that are relevant to your website, as well as ensuring that you keep getting regular backlinks.
Addressing Technical Aspects
The next step in an audit is to look at the technical elements of your website. This includes the overall structure and navigation of your website, as well as how quickly pages load, and how secure the website is. Through this audit, you’ll be able to see if there are broken links in your site’s structure, if there is code that’s outdated and if there are issues with how your website works. Security is another big element of a technical audit, especially if you’re asking visitors to your website to input personal details in a form.
Tracking Your Local SEO
Finally, an SEO expert will look at your local elements. Local SEO and search have become increasingly important in a mobile world. More and more people are using their smartphones to find the addresses of businesses near them while they’re on the go. If you have a physical premises or you service a specific region, it’s important to ensure that you focus on local SEO.
A local SEO audit will look at all four areas listed above, but with a focus on keywords and content that situate your website in a specific region. Your SEO expert will also likely look at your Google My Business profile to ensure that is working for you.
Do You Need An SEO Audit On Your Website?
The short answer is yes.
SEO audits should be done regularly – up to once a month – to help pinpoint areas for improvement. Remember, SEO is an ongoing endeavor and there is always room to optimize, tweak, update and improve your website to boost your chances of better rankings.
This is why working with a digital agency like Let’s Go Media is always recommended. Our in-house SEO team can ensure that your site is always SEO optimized for the best results and highest rankings. Let’s GO: hello@letsgomedia.io or for easy Whatsapp Communication: +2783 9555 891