The Top 5 Pay-Per-Click Advertising Networks To Use
There has been quite a massive boom in PPC ad networks over the last few years, which can make choosing where to spend your money a little tricky. The key is to look at things like how big the platform is in terms of user base, what kind of budget you’ll need to make an impact, and how creative you can get with your adverts.
It’s often best, when first starting out, to try a few platforms with a portion of your budget and see what kind of results you get. Be sure to try out as many of the features as possible to ensure that you are really maximizing the budget you’re putting in. Otherwise, you won’t truly know if it’s worth spending more time and effort on the platform in the future.
Let’s take a look at the top 5 platforms that everyone should try out:
Google Ads
This is by far the largest and most popular ad network in the world. Google offers both their search engine and their display network to advertisers, giving you plenty of opportunities to reach your audience in different ways.
The search engine is also the biggest in the world, used by just about everyone on the planet as their default search engine. Google Ads is also where most advertisers start and stop their PPC journey.
Facebook Ads
If we’re talking about giant networks, it doesn’t get much bigger than Facebook. The social media platform has a massive user base and offers incredible targeting options in their PPC ad network.
Your ad placements aren’t based on keywords and searches on Facebook, but rather based on user demographics. These include location, age, gender, interests and more. You can drill down and get highly specific in who you target with your ads.
The beauty of Facebook is that it also covers Instagram, Messenger and their wide range of app partnerships. The network is impressively large.
YouTube
When it comes to video adverts, you need to be playing on YouTube. This ad network is run off the Google Ads platform, but it’s actually separate for video ads. You get the power of the Google Ads search targeting, combined with the ability to use YouTube analytics to break your audience down via their engagement stats on the platform and their demographics from their profiles.
Another bonus is that you don’t just get to place your video ads on YouTube, you can also place them on the Google Display Network.
LinkedIn Ads
This platform may not have as many active users as the more social of the social media platforms like Facebook and Twitter. However, LinkedIn is worth playing in with PPC ads because it is for professional networking. It’s an especially golden space for advertising if you are in the B2B world.
You can run a range of advert types from sponsored (boosted) posts to dynamic ads, and even direct mail campaigns within the platform. It can be pricey to advertise on LinkedIn, but it’s also well worth trying if you want to target professional individuals.
Microsoft Ads
Previously known as Bing Ads, this is the second largest player in the PPC world.
Bing might not be as popular a search engine as Google, but it does capture around a third of the global searches made every month. Another bonus of using Microsoft Ads is that it can often be cheaper than Google because there isn’t quite as much competition.
Users on Bing also tend to come from a higher income bracket, making this platform a strong choice for PPC ads if that matches your target audience.
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