The Different Types Of PPC Ads And Which Ones You Should Use
Pay-Per-Click advertising, or PPC, is a blanket term that covers a range of different advertising options. It’s really any time that you set up an advert on a platform and only pay for it when someone clicks on the link in your advert.
Let’s take a look at the most common types of PPC ads that you can use:
Search Marketing
This is the big one on the internet and probably the most common of all. It’s also what most people initially think of when you say the term PPC advertising.
Search marketing was started by Google and then rolled out by all of the other search engines. These adverts are all text based and you see them every time you search for something online. The ads come up at the top of the search results page, as well as lower down after the first few organic results.
Display Advertising
As the name suggests, these adverts are more visual than search marketing ads. You can use banners, images, GIFs, videos or text-only if you prefer. With display advertising, you work on a distributor platform that will have a network of websites that allow ads to be placed on them. When your bid is successful, your advert appears to a website visitor.
The ads can be placed at various points on a website – banners at the top and bottom or a column down one side is the most common.
Social Media
This form of PPC rose just as quickly as regular use of social media did around the world. As soon as platforms like Facebook had enough users, they found a way to monetize. Brands can now pay to promote their content to users who don’t follow their actual accounts.
Not all adverts on social media are pay-per-click ads. You can also set up your ads to pay per impression or a range of other options. The option you go for will depend on what you’re trying to achieve with your adverts.
Affiliate Marketing
Affiliate marketing is when an outside person or business places your adverts on their website or links to what you’re selling. They then get a percentage of any sale made that came through a direct link from their website or social media sites.
Therefore, you are paying your affiliates per click that comes from the adverts that they place on their own online platforms. This kind of advertising is great because you are getting influencers to vouch for your products or services, and social proof is a big deal in today’s world. In addition to this, you’re getting access to the affiliate’s entire network of followers.
Price Comparison Websites
The last option we’re looking at is similar to display advertising and search marketing. The only difference is that you are very specifically putting your adverts onto price comparison websites and not a general range of websites.
The network of price comparison websites is growing exponentially around the world, especially as people move more and more towards shopping for everything online. If you sell a product to a big target audience, this is a good option for your PPC budget.
Get Help From The Experts In PPC
There are so many choices for running PPC campaigns, meaning it can get a little easy to be distracted and spend your budget in too many places at once. The best thing you can do is work with an experienced marketing agency who can build a structured campaign for your brand, highlighting the most important networks or types of advertising that will give you the best ROI.
If you’re ready to find out how PPC can boost your brand, talk to Let’s Go Media. We’ve got a wealth of experience in helping brands get clicks that convert: hello@letsgomedia.io or for quick and easy Whatsapp Comms: +27 83 9555 891