Category / Google Ads

Pay Per Click (PPC) advertising is one of those things that you can do yourself. Platforms like Google Ads and Facebook make it easy to set up campaigns and adverts for complete…

The short answer to that question is actually no. You can run PPC adverts and campaigns without doing any split testing. However, if you want to get the most out of your…

Using location targeting is one of the best ways to maximize a Google Ads budget. You can get really specific about who you target and ensure that only the right people see…

For the foreseeable future, PPC with Google Ads, Facebook and other platforms is going to be one of the most popular ways to do online advertising. It’s direct, you have complete control,…

Google Ads is a great form of marketing; however, it takes a fair amount of skill to get the most bang for your buck. You have extremely limited space to get your…

If you’re not familiar with Google Shopping ads, they are product listing ads (PLAs) that allow retailers to promote products. This type of ad is well-suited for e-commerce websites as they showcase…