Category / Digital Marketing

Pay-Per-Click advertising, or PPC, is a blanket term that covers a range of different advertising options. It’s really any time that you set up an advert on a platform and only pay…

A PPC advertising can be broken down into two categories: 1. Always-On 2. Campaign-Based As any digital marketing expert can tell you, both have their place, and both are important parts of…

The most important lesson that you can learn about pay-per-click (PPC) advertising is that a campaign or strategy is never complete. You can do your research, set it up and get it…

Having ways for customers to contact you is critical on your website. The question is: do you simply list your contact details or do you build a contact form? The short answer…

There’s a lot of talk about how Facebook is basically dead to the younger generations – specifically Generation Z, AKA the Zoomers. These are the adults who are currently around 18-24 years…

It’s long been known that LinkedIn is the best social media platform for B2B marketing and networking. But what about B2C? Should you be using the platform for your brand if your…

PPC, or Pay Per Click, advertising is a critical tool that should always be part of your digital marketing strategy. This is mainly because it allows you to focus in on certain aspects of…

There has been quite a massive boom in PPC ad networks over the last few years, which can make choosing where to spend your money a little tricky. The key is to…

Getting on top of your social media marketing is a big deal, especially for a startup where budgets are tight but getting word out is vital for success. The good news is,…

Hashtags have become a major part of the world we live in, and not just our online lives. People have even started talking in hashtags – although these ones are searchable, so…