Digital Insight Articles
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Can LinkedIn Be Used For B2C Marketing?
It’s long been known that LinkedIn is the best social media platform for B2B marketing and networking. But what about B2C? Should you be using the platform for your brand if your…
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Why PPC Is An Important Part Of A Digital Marketing Strategy
PPC, or Pay Per Click, advertising is a critical tool that should always be part of your digital marketing strategy. This is mainly because it allows you to focus in on certain aspects of…
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Why Your Business Needs Local SEO
Search Engine Optimisation is a process that’s always changing. Google frequently debuts new features, updates its algorithms and upgrades its Search Engine Result Pages for local queries. This can leave business owners…
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The Importance Of Keyword Density
Keyword density is a simple concept – it’s how many times the designated primary keyword and the secondary keywords appear on one page of your website. SEO experts often talk about keyword…
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The Top 5 Pay-Per-Click Advertising Networks To Use
There has been quite a massive boom in PPC ad networks over the last few years, which can make choosing where to spend your money a little tricky. The key is to…
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What Makes A Good Instagram Reel?
Instagram Reels are a massive part of the platform these days. If you’re using Instagram for marketing, you need to get your Reels right. You can use Reels for selling products, making…
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SEO That You Need To Stop Using
Search Engine Optimization (SEO) is an ever-changing field, with plenty of techniques coming and going. Some techniques that were used in the early days are now considered black hat and should never…
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eCommerce – Build Your Own Or Integrate Shopify?
If the pandemic has taught us anything in business, it’s that the ability to make sales online is now vital for operational success. The question is, how do you go about building…
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Benefits Of Getting Location Specific With Google Ads
Using location targeting is one of the best ways to maximize a Google Ads budget. You can get really specific about who you target and ensure that only the right people see…
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Top Social Media Tools For Startups
Getting on top of your social media marketing is a big deal, especially for a startup where budgets are tight but getting word out is vital for success. The good news is,…
