Digital Insight Articles
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What Goes Into A Website SEO Audit?
An audit is quite an important step in the search engine optimization (SEO) process for an existing website. You need to be able to see what is working for the site and…
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The Different Types Of PPC Ads And Which Ones You Should Use
Pay-Per-Click advertising, or PPC, is a blanket term that covers a range of different advertising options. It’s really any time that you set up an advert on a platform and only pay…
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Important Questions To Ask An SEO Agency Before Hiring Them
Search Engine Optimization (SEO) is a long-term endeavor that should keep on going throughout your brand’s lifespan. There is never a one-and-done solution, therefore, your relationship with your SEO agency needs to…
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The Difference Between Always-On and Campaign-Based PPC
A PPC advertising can be broken down into two categories: 1. Always-On 2. Campaign-Based As any digital marketing expert can tell you, both have their place, and both are important parts of…
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How A Professional Web Designer Can Help You Keep Up With Trends
Website design trends are constantly growing, evolving, changing into something new. Just like fashion, these trends can be big one minute and out the next. Some trends stay around for years, while…
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Why Ongoing Testing Is Important In PPC
The most important lesson that you can learn about pay-per-click (PPC) advertising is that a campaign or strategy is never complete. You can do your research, set it up and get it…
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How An SEO Specialist Can Improve Your Backlinking Strategy
Backlinking should always be a part of any search engine optimization (SEO) strategy. This is the practice of getting trustworthy websites to link back to your website, thereby telling search engines that…
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Why A Maintenance Retainer For Your Website Is Always A Good Idea
A website is never complete. There are always updates to be made, optimizations to be done, and bugs to be fixed. This is why it’s a good idea for any business to…
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The Benefits Of Hiring A PPC Expert For Your Paid Campaigns
Pay Per Click (PPC) advertising is one of those things that you can do yourself. Platforms like Google Ads and Facebook make it easy to set up campaigns and adverts for complete…
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Why You Need To Keep Updating Your Website Content
Constantly updating and improving your website’s content is crucial to your success as a business and a brand. In a nutshell, website content refers to anything on your site – the text,…
