Author / Talent
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The Different Types Of PPC Ads And Which Ones You Should Use
Pay-Per-Click advertising, or PPC, is a blanket term that covers a range of different advertising options. It’s really any time that you set up an advert on a platform and only pay…
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The Difference Between Always-On and Campaign-Based PPC
A PPC advertising can be broken down into two categories: 1. Always-On 2. Campaign-Based As any digital marketing expert can tell you, both have their place, and both are important parts of…
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How An SEO Specialist Can Improve Your Backlinking Strategy
Backlinking should always be a part of any search engine optimization (SEO) strategy. This is the practice of getting trustworthy websites to link back to your website, thereby telling search engines that…
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The Benefits Of Hiring A PPC Expert For Your Paid Campaigns
Pay Per Click (PPC) advertising is one of those things that you can do yourself. Platforms like Google Ads and Facebook make it easy to set up campaigns and adverts for complete…
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The Most Important Elements Of An eCommerce Website
eCommerce is on an upward trajectory and it’s definitely here to stay. This means that any brand with products or services to sell should have an eCommerce store. It also means that…
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Do You Still Need Facebook Marketing For A Younger Target Audience?
There’s a lot of talk about how Facebook is basically dead to the younger generations – specifically Generation Z, AKA the Zoomers. These are the adults who are currently around 18-24 years…
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Can LinkedIn Be Used For B2C Marketing?
It’s long been known that LinkedIn is the best social media platform for B2B marketing and networking. But what about B2C? Should you be using the platform for your brand if your…
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SEO That You Need To Stop Using
Search Engine Optimization (SEO) is an ever-changing field, with plenty of techniques coming and going. Some techniques that were used in the early days are now considered black hat and should never…
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Top Social Media Tools For Startups
Getting on top of your social media marketing is a big deal, especially for a startup where budgets are tight but getting word out is vital for success. The good news is,…
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The Top PPC Trends Happening In 2022
For the foreseeable future, PPC with Google Ads, Facebook and other platforms is going to be one of the most popular ways to do online advertising. It’s direct, you have complete control,…
