Author / Stephen
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Why Ongoing Testing Is Important In PPC
The most important lesson that you can learn about pay-per-click (PPC) advertising is that a campaign or strategy is never complete. You can do your research, set it up and get it…
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Why You Need To Keep Updating Your Website Content
Constantly updating and improving your website’s content is crucial to your success as a business and a brand. In a nutshell, website content refers to anything on your site – the text,…
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Can Artificial Intelligence Improve your SEO Content?
Artificial Intelligence (AI) is all about making our lives easier. The technology can automate processes and perform complicated analytical tasks far quicker than the human brain is capable of doing. How Does…
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Reasons Why A Contact Form Is Better Than An Email Address On Your Website
Having ways for customers to contact you is critical on your website. The question is: do you simply list your contact details or do you build a contact form? The short answer…
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Do You Still Need A Developer For A WordPress Website?
WordPress is one of the best platforms for building a website, as well as being the most popular. It’s simple enough that anyone can create a website but it also has the…
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The Importance Of Keyword Density
Keyword density is a simple concept – it’s how many times the designated primary keyword and the secondary keywords appear on one page of your website. SEO experts often talk about keyword…
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The Top 5 Pay-Per-Click Advertising Networks To Use
There has been quite a massive boom in PPC ad networks over the last few years, which can make choosing where to spend your money a little tricky. The key is to…
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How To Fix Your Page Load Speed
The performance of your website – how quickly each page loads for a visitor – is a critical part of search engine optimization (SEO). Slow load speed can increase your bounce rate,…
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How To Pick Hashtags For Your Social Media Marketing
Hashtags have become a major part of the world we live in, and not just our online lives. People have even started talking in hashtags – although these ones are searchable, so…
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Why The Structure Of Your Website Is Important
Website structure is often referred to as the architecture of your website or the navigation. It’s essentially how the various webpages are laid out in the menu – how you get to…
