SMG Case Study | Digital Marketing

PERFORMANCE BASED LEAD GENERATION CASE STUDY

How we generated 255 qualified leads for a leading car dealership

A leading car dealership enlisted the trust of Let’s Go Media to generate leads on a Performance Based Marketing Model.

Initially, we had a strategy session with the client to define the qualifying criteria, marketing message, negotiate the CPL (Cost Per Lead), contract terms as well as setting the advertising budget.

Our Google Analysts & Facebook Experts along with our world class Web Dev team, created a high-converting landing page to qualify and capture leads and generated highly targeted ads on Google & Facebook to drive traffic to the landing page and capture leads which were then sent immediately to the sales team to convert the lead into a sale.

In just 3 months we were able to generate the following results:

MONTH 1

28 Leads

37 Leads

4.74% CTR

0.26$ CPL

MONTH 2

42 Leads

43 Leads

3.9% CTR

0.28$ CPL

MONTH 3

51 Leads

54 Leads

4.95% CTR

0.24$ CPL

In just 3 months, we were able to generate 255 qualified leads for this client.

WHY OUR CLIENTS LOVE A PERFORMANCE BASED MARKETING MODEL

• Trackability

• Low risk

• High ROI

• Extended advertising reach

• Third-party validation

As every client is different, we are always open to negotiating a win-win deal for everyone, let's setup a meeting to discuss your business:

LET'S GO

Please leave your details and confirm how you would like to discuss your exciting project:

YOU HAVE QUESTIONS, WE HAVE ANSWERS

What is performance marketing?

Performance marketing is the term given for online campaigns in which advertisers pay marketing companies for results achieved, such as clicks or conversions.

Unlike traditional and organic marketing, performance marketing is specifically used to drive actions, track and measure those actions, all while attributing the ROI of each asset, campaign or activity.

While major corporations can spend millions of dollars on branding, most businesses need to focus on the bottom line to stay profitable. Performance marketing puts power back in the hands of the advertiser. You determine the action, then pay when that action has been completed – whether it’s a sale, lead, or click.

Why should you try performance marketing?

The goal of performance marketing is to drive customer action, not to spread brand awareness. This means you should already have a digital presence and assets that you want your market to patronize. Your performance marketing strategy will revolve around your website and online assets, so they must be well-optimized to drive desired results.

Performance based digital marketing is based solely on results – it requires in-depth measurement of all marketing campaigns. Any decisions that are made are based entirely on data from these measurements. This allows for continuous and rapid optimization.

Trackability
Low risk
High ROI
Extended advertising reach
Third-party validation

Can I run my campaign for just one month?

Campaigns generally take 4-6 weeks to gain momentum in the algorithm as machine learning takes place and learns about our audiences. For best results, we suggest a minimum of 3 months to truly measure the efficiency of the Performance Based Marketing Model.

How does it work?

Please complete the contact form and either set a meeting or start a Whatsapp Chat.

We will have a strategy session with you and your team to define the qualifying criteria, marketing message, negotiate the CPL (Cost Per Lead), contract terms as well as setting the advertising budget.

We send you a Quote, await approval and we get to work!