Should You Advertise On More Than One Social Media Platform?
You’ve probably been told that to market a brand on social media requires focus and a lot of effort to get right. This, of course, is true. However, this can lead to a lot of businesses only focusing on one platform instead of getting active on several.
If you’re only focusing your efforts on one platform and not seeing where else you could be marketing your brand, you could easily be missing out. It may well be time to work with a professional social media marketing team so that you can:
1. Reach More Of Your Target Market
People don’t stay on just one platform. They tend to have accounts on a variety of platforms and spend their time between them all. Additionally, platforms can fall out of favour with groups or people can forget about their accounts on platforms for a time.
If you’ve put all of your attention on just one platform, you’re missing out on reaching your target audience when they’re active on an alternative platform.
It’s really important to spend time researching the demographics of each social media platform and finding out where your target audience is spending their time. It’s never going to be just one platform and it’s never going to stay constant.
2. Improve Your Search Engine Optimization
Search engines love to look at social media profiles and use the content shared on the likes of Facebook, Twitter, Instagram and LinkedIn to help rank websites. The more often you’re sharing content to different platforms, the better your rankings could be on the search engine results pages.
Google and the other search engines also look for profiles that are linked to websites and use those to determine how a website should be ranked. If you have an active Facebook page, Twitter account and Instagram profile all linked to your brand website, you’ll improve your rankings quite significantly. If you only have one social profile or account, you won’t get nearly as much link juice to boost your rankings.
3. Provide A Better Customer Experience
These days, customers like to interact with brands on the platform of their choosing. They don’t want to be forced to use Facebook Messenger if they prefer to use Instagram or TikTok. The platforms you officially operate on as a brand, the more chances your customers have to communicate with you.
A lot of people also look at social media as a customer service platform these days. If they have a complaint or a query, they’ll go to their social profiles to put their message out there. If you aren’t playing on the same platforms, you’ll miss out on the messages and the chance to create a great customer service experience.
4. Go Where Your Competition Is and Isn’t
When marketing a brand, it’s vital that you stay up to speed with what your competition is doing. If they’re playing on social media platforms you aren’t, they’re likely reaching a portion of your target audience that you can’t get to. It’s so important to see what your direct and indirect competitors are doing on social media, and see what’s getting them traction and what isn’t.
You really should be playing on the platforms that they’re doing well on too.
On the flip side of this, you may also be able to spot an opportunity or a gap in the social media landscape. For example, if your competitors aren’t operating on LinkedIn, you could get in there and gain traction as the go-to brand on that platform.
It’s all about making sure that you are on an equal playing field, or that you’ve got a leg up with a platform the others aren’t using.
If you want to improve your marketing strategy, get in touch with Let’s Go Media. We can help your brand reach a greater audience across all your social media channels.