4 Reasons Why You Should Advertise On TikTok
A lot of brands are still looking at TikTok as the new kid on the block in terms of marketing and advertising. However, this platform has been around for a few years now and it’s not going anywhere.
The platform has been allowing advertisers to put up sponsored content since 2019. It was a slow rollout process though, with most brands only getting access to the option in the last year or so. This means that there isn’t a lot of data available for advertisers on the platform, yet.
This doesn’t mean you shouldn’t be giving it a go. Here’s why:
1. You’re Getting In Early
Many brands have started using TikTok to run marketing campaigns, but not that many are actually paying to run ads on the platform yet. This means that there isn’t as much competition on the ads platform and it’s a lot easier to get your sponsored content in front of your target audience.
Getting started with advertising on the platform now also means that you have the chance to learn how they do things early. This means that you’ll know what works on the platform and how to optimize your ads better than someone who comes into the game once the platform is more established.
2. The Ads Are Still Cheap To Run
There’s a positive side to there not being a lot of data available to advertisers on the platform. Due to the fact that TikTok can’t offer you stats and information about who you’ll reach and what kind of engagement you can expect, the platform has kept the advertising rates quite low. They’re significantly lower than if you want to advertise on Facebook, LinkedIn, or Instagram.
Linking up with reason 1, you’re getting a great opportunity here. You can learn about the platform and how to optimize your ads without spending a lot of money.
Remember, as more people start paying to advertise on the platform, the prices are going to go up and it’s going to get harder to get in front of your target audience – if you don’t already have the edge and know what you’re doing.
3. Access To The Younger Markets
The simple fact of the matter is that more Millennials and Gen Zs are on TikTok than any other platform. Millennials already make up a large portion of the workforce globally and are reaching the stage where they are making big purchasing decisions. In the next 10 years, Gen Z will also hold a significant percentage of the workforce.
These are the people that most brands want to target now, and you need to go where they are if you want to reach them. That place is TikTok. By getting started with adverts on the platform now, you are ensuring the longevity of your brand.
4. Creativity Is Still Important
Going back to the point that there is so little data available on the platform about adverts and target markets, TikTok is still very much about the creative content and not about the stats. On the older platforms like Facebook, creating ads is all about the targeting and using the advertising toolbox to optimize your advert and campaign. The creative part of the advert is important, but not the most important.
On TikTok, things are quite different. There simply isn’t enough information to target effectively. Instead, you need to focus heavily on the creative that you put together and ensure that it speaks to your target audience. The emphasis is far more emotional and far less clinical.
Need a helping hand into the TikTok world? Pop us a mail on hello@letsgomedia.io or simply Whatsapp us on +27 83 9555 891 and let’s GO!