In 2017, Bike Addict, one of South Africa’s biggest online and land-based bicycle stores, enlisted the help of Let’s Go Media to boost their digital presence. The aim was to improve Bike Addict’s onsite SEO, boost organic search rankings and focus on targeted Google Ads campaigns.
To kick off the project, Let’s Go Media conducted keyword research on hundreds of cycling-related terms. From mountain bikes to ebikes, seat posts to hydration packs every keyword was evaluated. Once the research phase was complete, the Bike Addict site was given an overhaul. The onsite content and images were optimised, and Google tags added.
Since partnering with Let’s Go Media, Bike Addict has seen a major improvement in their organic traffic and rankings. Plus they’ve enjoyed great success with their Google Ads campaigns.
Take a look at the stats that took Bike Addict from just another online bicycle store to one with an impressive digital presence: